Reaching out and growing your real estate business
If you want to grow, you need to reach out to new homeowners. And if you want more homeowners to know you are there for them, you need:
A group of possible customers you can identify and reach. You will find that a successful Realtor is one that is constantly reaching out to new people and introducing themselves to the community. It can be done in many ways. Whether through targeted mailings, advertising campaigns, open houses, public relations activities, special offers or through many other creative ways. The name of the game is for homeowners to reach out to you. This activity is often underdone as it usually requires an investment of time, expense, and effort but the rewards are well worth the costs.
The most important word in the above statement is “REGULARLY”. The single greatest mistake most realtors make is failure to stay in touch with existing customers on a regular basis. Accounting firm PriceWaterhouse-Coopers recently did a study and found that 70% of customers who leave a supplier name the reason as lack of contact, follow-up and individual attention. That study relates to you as a Realtor and the importance of staying in front of your community, neighborhoods, and farming area.
This is one of the most important points of promotion. If you don’t keep in front of them, your clients, SEO, and community will eventually forget about you or get poached by your competition. On the other hand, they already have trust in you, so if you simply keep in front of them with a newsletter or regular promotion, who are they going to think of first when they need you again? Realize that by constantly reaching out to new homeowners and gaining them as clients for life, you are constantly building a bigger and better future for yourself and the community.
Isn’t it great to find an economic resource for staying in touch. I think Postcards are it. Savings, economy, and time are best accomplished through postcards. It even stands apart from other types of direct mail that requires more from you. To start your time; you don’t have to write lengthy catchy letters that you hope will capture attention. Most business owners struggle over what to write and lack the skills to communicate their business in a clever or convincing way. Plus, you don’t have to stuff envelopes! Which takes me to the next reason, economy. The postal rates for postcards over direct mail is less, sometimes half the cost. This can add up quickly depending on your mail out. Now add the cost of printing, paper, and labor, your savings using a full color postcard is still far less than direct mail and most advertising methods. They are like an open invitation to do business with you. The more times it is read and seen by other prospects, the more clients you have.
For great examples of Short Sale, Buyer/Seller, and Client For Life postcards look to QuickImpress.com. They have lowered their prices which makes postcard marketing even better! Here’s to your success.