10 Reasons Postcards Work
If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 10 reasons postcards should be part of your marketing program…
1. Postcards Work for Any Business, but they are highly effective for the Real Estate industry.
2. Using Effective Custom Cards is Simple and Uncomplicated
Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend. Here is an example:
3. Printing Postcards is Easy and Inexpensive
After choosing your custom card, your next step is simply to choose how many you wish printed. Usually, your cards will be in the mail and on their way to you within 48 hours.
4. There’s a Special Low Postage Rate for Postcards
You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.
5. Postcards Almost Always Get Read
Because postcards are delivered “ready to read” most folks will read it, even those who speedily throw direct mail away.
6. Postcards are effective for Generating Web site Traffic
Remember that a postcard is used to stay in touch with and drive people to you, not as a sales pitch. Use your postcards to generate leads not sales. You are the salesperson and can close the deal when they call or email you.
7. Postcard Multiply Themselves
Postcards are like small billboards. They are often hung on a refrigerator or given to friends and family, providing more bang for your buck!
8. Markets Can Be Precisely Targeted With Postcards
Once you have a list of consumers who have similar needs you can send them information on the postcard that is relevant and personalized. This creates the scenario that the recipient thinks you are talking directly to them. For instance, working short sales is very lucrative and will be for several more years. It makes sense to send “Foreclosure” or “Short Sale” postcards to neighborhoods that are in distress. You can also send clever “Buyer” postcards to high rent areas that reminds them of the new buyer tax incentive and great deals on homes.
9. Marketing Results Are Easy To Measure
Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.
10. Postcards Conceal Your Marketing from Competitors
Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you are doing.
Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool. Here’s to your success.
I have been searching Google and Yahoo and kept seeing coming across your postcards so I thought I would drop by and check your site out. Thanks for the useful and informative stuff you have here… I’ll be back!
Hi! I like your srticle and I would like very much to read some more information on this issue. Will you post some more?
Hello Simon and Gary, thank you for commenting.
I will post more articles very soon. My hope is to have the resources needed for agents to reach the people in Distress. It’s such a tough time right now and we can all use help and relevant resources.