10 Mistakes To Avoid In Your Marketing Campaigns, Part 1

     In my previous blogs I’ve outlined reasons why postcards are very effective for marketing yourself and your business. My next two blogs will give you 10 mistakes to avoid. Postcards are the least expensive form of direct mail and a very powerful marketing tool. These tools are the workhorse of the direct mail marketing world. However, there are common mistakes made creating and sending your postcards  that could make the difference between success and failure of your campaign. Here are the first 5 mistakes to avoid:
     1.  Spending Beyond Your Budget. Stay within your budget. This is easily accomplished with postcards since they are so cost effective. As with any campaign, you must should stay consistent and send out your touches on a regular basis. Consider a minimum of four mailings and ideally up to 12 mailings per year.
     2. Marketing Postcards Used As a Sales Pitch. Remember that a postcard is used to stay in touch with and drive people to you, not as a sales pitch. Use your postcards to generate leads not sales. You are the salesperson and can close the deal when they call or email you.
     3. Missing Contact Information. This seems like a “no brainer” but I have seen this mistake many times. However, if you use my services I will NOT let that happen! Be sure to include your telephone, cell, and fax numbers, email and website. Your  company name, logo’s, and slogan should always be included too.
     4. Typos. Use bright colors, awesome images and make your headline grab the reader’s attention or you will lose them. You have about three seconds to get them to pay attention and flip the postcard over to read your message. The back side message should reinforce your headline and your call to action leads them to take the action you desire. This is called Emotional Marketing and I use it exclusively.
     5. You Must Proofread. Read every word and number carefully. You don’t want to lose a lead due to mishandling your script. Again, I do this for you as well and will point out anything that is an obvious error. I can even suggest powerful scripting to get you noticed.
      Postcards are a cost effective way to stay in touch with your prospects. Everything you send represents you. Avoid these mistakes and you will be seen as an expert in your field and be remembered. Your marketing efforts are noticed. Make it good and make it memorable. Here’s to your success.