5 Reasons Postcard Marketing Just Works
While thumbing through my mail one day I received a HUGE postcard that advertised a local business. It was so eye catching and to the point that I decided to do check them out and have since become a regular customer. But it was amazing that big media like television, radio, newspapers, and billboards couldn’t sell me in their past endeavors.
Yet a simple, but JUMBO sized postcard did the job. That’s the power of postcards. Here’s what you can expect from a well done postcard.
1. Postcards have instant impressions. Perhaps the biggest advantage of postcards is the instant impression. It’s almost impossible to throw a postcard away without looking at its message. Unlike letters which have become the scourge of most consumers, postcards are noticed immediately. Many direct mail pieces are thrown away, without even opening the envelope. Not so with creative postcards that are designed to capture attention. They are like an open invitation to do business with you. The more times it is read and seen by other prospects, the more customers you have.
2. Few words, large impact. You have no other choice. You have limited space on your postcard. If you can find pre designed postcards that know your customer base than you have found a time saving, valuable marketing tool. Remember to add your slogan to the postcard message for branding. Break through the gluttony of information and make your statement fast and with pizzazz.
3. Postcards are simple to create and send. With postcards there are no assembling, collating, stuffing, licking envelopes etc. The hardest part of sending a postcard is putting on the stamp and label.
4. Postcards are a low cost way to get your message out. In fact, standard sized postcards are about 40% cheaper than using regular sized letters.
5. They keep your mailing list clean. One of the benefits of using first class postage for a regular size postcard is that it will be mailed back to the sender if it has a bad address, which helps you update your list.
Many agents make the mistake of quitting a mailing campaign just as it starts to work! Like any other marketing campaign, sending postcards to your customer and prospect list is not a one-time event. You should consider a minimum of four mailings and ideally up to 12 mailings per year. Stay consistent and you will reap the rewards.
Postcards are a key tool in today’s world of economic, effective, marketing. A brief message or enticing offer combined with captivating design and graphics will generate sales, inform customers, and increase brand awareness. Your marketing efforts are the first or last that a consumer knows of you. Make it good and make it memorable. Here’s to your success.
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